WRG Creative Communication

The Pearl’s International Entertainment

In an unusual request, WRG finds exceptional international talent to perform on Qatar’s multi-billion island.

The Pearl, Qatar’s $2.5 billion manmade island is the country’s most prestigious international development. Still a new development The Pearl approached WRG with a brief to source street artists from Europe to perform along the newly opened Porto Arabia boardwalk with the aim to attract and entertain visitors. The timescale they gave was two weeks...

WRG’s logistical expertise of working overseas and tight deadlines meant the team was able to work within this timeframe advertising the Qatar 6-month opportunity in three European cities; London, Paris and Prague. Our combined logistical and choreography team saw over 300 artists audition in each of these countries of which WRG selected 25 artists ranging from guitarists, caricaturists, silhouette artists, jugglers and singers to magicians.

The artists perform from 4pm till 10pm staggered along the Porto Arabia boardwalk creating a vibrant evening atmosphere amongst the cafés, shops and the many yachts parked in the marina. Within a week of the selected performers arriving at Porto Arabia, the number of visitors significantly increased; the performers have been such a fantastic success that The Pearl returned to WRG with a request to source more talent.

The Pearl’s International Entertainment

In an unusual request, WRG finds exceptional international talent to perform on Qatar’s multi-billion island.

The Pearl, Qatar’s $2.5 billion manmade island is the country’s most prestigious international development. Still a new development The Pearl approached WRG with a brief to source street artists from Europe to perform along the newly opened Porto Arabia boardwalk with the aim to attract and entertain visitors. The timescale they gave was two weeks...

WRG’s logistical expertise of working overseas and tight deadlines meant the team was able to work within this timeframe advertising the Qatar 6-month opportunity in three European cities; London, Paris and Prague. Our combined logistical and choreography team saw over 300 artists audition in each of these countries of which WRG selected 25 artists ranging from guitarists, caricaturists, silhouette artists, jugglers and singers to magicians.

The artists perform from 4pm till 10pm staggered along the Porto Arabia boardwalk creating a vibrant evening atmosphere amongst the cafés, shops and the many yachts parked in the marina. Within a week of the selected performers arriving at Porto Arabia, the number of visitors significantly increased; the performers have been such a fantastic success that The Pearl returned to WRG with a request to source more talent.